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User Persona

Role: User Experience (UX) Designer


Completion Date: September 2015



  • Created a fictional character to represent the type of user that might use the Pinterest website or mobile application

  • Came up with descriptions which included goals, skills, and other qualities that defined the fictional character

  • Synthesized collected data to define the character

  • Provided a human "face" to represent the demographic information 


Skills used: User Experience (UX)


Programs used: Adobe InDesign